Yo app loses LOL for super-simple messaging

There’s an app out there this Summer called "Yo." This app has been released to the iTunes App store, originally getting rejected by Apple because of its super-simplicity - they thought it wasn’t finished, or that it was a joke based on its April 1st submission date. Now that the app is out and gaining steam - 50,000 users strong in just a few months - it’s also earning investment dollars.

Mr. Or Arbel is the developer of this app, an app that he suggests will be going viral soon. Investors have turned $1 million dollars over to Arbel already, and he plans on opening an office in San Francisco in the near future. Though the app only took approximately 8 hours to develop, "Yo." has acquired a long-lasting audience.

The simplicity of the app appears to be one of its biggest draws. Because you’re generally speaking with other apps during the day to friends, using a two buttons to send a message that just says "Yo" brings on an easy formula that’s difficult to resist.

yo2

Make plans with a friend for tomorrow, suggesting you’ll send a "Yo" when you’re about to arrive at their house. Send a "Yo" when you’re ready. Easy and sufficient.

This app is free from the iTunes app store now, and we’re hoping Arbel will be developing an Android version soon. Cross your fingers, and send us a Yo!

VIA: ThinkProgress